Less Means More

Don't mind me for the night, as this is just a casual rant. A rant over some casual observation that became a muse/comedy (or tragedy, you decide) in my head.

Ever notice how the world is so upside down and inside out these days? Yep, we're living in a place where less means more.

The smaller the electronic gadget, the more expensive you are expected to pay for it. Okay, so I understand the part where to be technologically advanced, someone must of have invested huge amounts of money in order to shrink them gadgets as tiny as possible. Hence, the ridiculous price of the teeny gadget we find ourselves paying for sometimes.
What people mostly don't realize, is the fact that the primary motive for them to shrink things, is so that they get to produce things cheaper with less material used in production.
In short? We're being ripped off!

How about this next thing I've noticed. Short catchphrases and cliches carry more weight in meaning than a hundred word narrative. Yes, I recognize it as the marketing sham of creating something deliciously easy for our heads to munch and leave gooey stains all over our brains. We can't seem to get away.
Think about how short phrases like 'I love you' or 'Fuck you!' or 'Now what?' when shoved in your face really sets your senses racing all over.

If you are like me, and go to a regular boutique coffee place like Starbucks, you will notice how an Espresso, served in a teeny cup costs you 5 bucks, but a Quadruple shot Americano (that is FOUR shots of Espresso with a little bit of hot water filled in) doest not cost you 20 bucks.
Must be a really chic thing to drink outta the teeny-wintsy cup, that is if chic means stupid.

The ultimate bit of my enlightenment was when I saw a pricelist where 'Diet Coke' costs more than the regular 'Coke'. Now this truly baffles me. 'Diet Coke' is supposed to contain everything that the regular 'Coke' has, but less in sugar right?
So this is saying, that there is something with less ingredient in it, but it would cost you more. (And not that it tastes any better too).
It is like saying serving a Single-Patty (Diet) Burger will definitely cost you more than the regular Double-Patty Burger.
Moral of the story? Serve less, put the 'Diet' word in the name of the product and hawk it off for more profit.

How the world works these days truly amazes and confuses me at the same time.

I wonder, if since less means more, then... more must mean less right?

Apparently, the latter will only be held true in my fat dreams. Hah.